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Some diamonds hold tradition. Ours hold intention.

A reflection of you — in every facet.

Our Purpose

We are here to bring modern luxury to life through clarity, quality, and personal connection. Our diamonds are among the finest available and come with the promise of ethical sourcing and open pricing.

Every diamond meets the highest standards for color and clarity. We believe luxury should feel meaningful and accessible, without cutting corners or inflating prices.

Founded on the idea that true luxury should be as thoughtful as it is beautiful.

Our Story

Our journey began with a desire to reshape the way people experience fine jewelry—by combining the emotional significance of diamonds with the clarity and innovation of lab-grown jewelry. But we knew from the start that simply offering lab-grown wasn’t enough. We set out to raise the standard.

Every Grand Lux diamond is grown using advanced CVD technology in partner labs that specialize in precision and consistency. This method allows us to create diamonds atom by atom, with traceable sourcing and minimal environmental impact.

What sets us apart is our unwavering commitment to quality. We apply a precision-cut standard that exceeds traditional benchmarks. Each stone is hand-selected and triple-inspected for brilliance, symmetry, fire, and overall light performance. Only the most radiant make it into our collection.

Unlike mass-market retailers, we don’t outsource the final step. All of our jewelry is set and finished by skilled artisans here in the U.S., upholding the highest standards of craftsmanship and ethical labor.

At Grand Lux, we believe luxury should feel personal, transparent, and enduring. Our diamonds are made to celebrate your most meaningful moments, with beauty you can see and values you can stand behind.

This is our story. We’re honored to be part of yours.